CMA & influencers. How will this effect my marketing strategy?
Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were sponsored to post content on behalf of brands. In the UK it is currently unlawful for influencers to post content without stating that they were paid/ sponsored by the brand to do so under the Consumer Protection from Unfair Trading Regulations 2008. George Lusty, the CMA’s Senior Director for Consumer Protection, emphasis