96% of B2B companies use video marketing to accelerate their conversion rates and revenues based on a survey by ReelSEO. This is because video marketing has been shown to have a positive impact on ROI, confirmed by 73% of companies that participated in ReelSEO’s survey linked above.
The role of ROI isnt always to increase revenue or conversion rates, especially in relation to video content marketing.
1. SEO your YouTube Video
Most start ups and small companies publish video content on YouTube within their first few weeks and will get a couple hundred views, tops. SEO-ing your YouTube videos might not be on every marketer’s mind but it is crucial to getting your videos to rank in Google searches.
There are a couple of ways you can maximise your video for YouTube and Google searches yourself . Though these just touch the surface of SEO, they’re worth investing your effort and time into.
Adding a link to your website is vital for the outcome of your YouTube marketing. In addition to this, don't waste the rest of the description field, always try to write a piece of content using keyword stuffing.
Video title and keywords
One of the easiest ways to boost your views and increase ranking is to use less competitive keywords.
It is also important to optimize your video name before uploading using the following steps as a guide.
Go to your completed video file.
Right-click on the file and select “Get Info”
Add some tags to your video that are related to the content.
Under “Name & Extension,” name the file after your #1 and #2 keywords. For example: How to Rank YouTube Videos – Ranking Videos in Google.
2. Track engagement
Once your video is completed, its imperative to spread it out through various online platforms.
To overcome the issue of figuring out which platform is providing which engagement, such as Facebook as opposed to coming from YouTube you should use a tool called Google’s URL builder. It adds a UTM parameter to any link you attach to your video (e.g: a CTA annotation at the end of the video). In a nutshell, it adds a detailed address specific to where a visit to your landing page comes from.
This is a crucial step required for organizing your data in Google Analytics so you can see exactly where your traffic is coming from and precisely which website provides you with most traffic, and which doesn’t. With this data in mind you can focus your campaign on those outlets which drive more conversions and put other websites on hold for the moment.
3. Hole filling and prevention
Data analytics is great for business development is crucial as it enables you to identify your week points and work on them.
For example, if your Google Analytics account indicates that your video content, on for example Facebook, isn't doing so well, then you can head over to facebook and ask your audience for their feedback.
The same applies for YouTube, Wistia, or Instagram, really. You ask your audience directly instead of waiting for a miracle to happen.