8 Tips to Successfully Relaunch your Website in 2018

1. Set goals


In such a competitive world it is advised that you take a look at your competitors before setting your goals. Websites such as SEORush can help you to do some intensive research that will identify key words competitors are ranking for and their most visited pages. Utilize this information to set some goals of your own. 

Goals will allow you to identify your target market, ways in which you want to appeal to them and how to do so. 


2. SEO still matters


SEO is still the key benchmark of a successful website, with 1 billion websites on the World Wide Web you have to try to stand out from them all and somehow capture the attention of potential site visitors. The most important way to boost this is through doing some basic keyword research. 


To do this, find the keyword strings which make the most sense for the type of visitor you most want to attract and create content around the information those searches will actually want to read. There is no point in driving people to your site if once they get there they realise your content isn’t engaging. 


Find the keyword strings that make the most sense for the type of visitor you most want to attract and create content around the information those searchers would actually want to read. You can drive people to your site, but if you don’t have the content to hold them there, it won’t do you much good.


3. Keep your customers in the loop


It’s likely that you have followers who have been loyal to you and your website for years. Before taking the website down for the revamp send them a short note through your mailing list and on social media to let them know what is going on. Give them as much detail as necessary, perhaps explain the need for the redesign and what you hope to accomplish through doing so and of course when they can expect to see the new site. 


4. Listen to site users


Feedback is one of the most important tools in the analytics toolbox, take time to gather this information from site visitors. Discover concerns and issues and find ways to fix this. 


5. Update the content 


A website revamp shouldnt focus solely on design, try to fix any issues, plugins can often help with this such as the Broken Link Checker plugin WordPress. You can also place older, but still popular, articles to the top by doing a roundup around a certain theme and linking back to those articles.


It is smart to have all these things in place before you announce the re-launch. This way, when site visitors come to see what has changed, they’ll see the content is fresh and updated.


6.Try new browsers 


Test how the site performs across a variety of different browsers and screen sizes. There are many services online that allow you to do this for free or a small fee, such as BrowserStack and Browserling. Its also important to choose the one you like the most and to see how it looks on both mobile devices and on a larger screen. Look out for little things such as the way the text adapts to different screen sizes and if the photo resolution remains sharp. 


7. Swap out old branding


Try to keep colour themes running throughout the website and on social media. If you update the colour scheme on your website, carry this through to social media with your headers and profile images. Update any contact info or “about us” info.


8. Test for speed


The online generation expects speedy websites, when you add new features such as features, images and plugins there is always the possibility one or more of these things will slow your site down. Pingdom has a free and easy speed test you can use to see how quickly your pages load. The site gives you a percentage grade and suggestions for ways you can speed up your site a bit more. Follow a few or all of the suggestions to make your site “sticky” and avoid that dreaded high bounce rate.


For more articles and videos or contact me please visit: http://jrykner.com

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© 2018 Jeremie Rykner 

Jeremie Rykner

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