Updated: Aug 14, 2018
It’s easy to read articles online about ways to improve your social media presence and to take them as the literal truth. However, after doing some careful research, I have composed a list of twitter ‘tips’ and ‘hacks’ which are simply mythical.
1. Buying your followers
When it comes to moving the numbers that matter, buying twitter followers will simply not help you. Whilst it can look impressive to people visiting your page, it will not provide you with the traffic required to make a big impact. Instead, focus on real people that will engage and promote your content, whilst this takes a greater investment of time you will soon yield results.
2. Follow and unfollow
Some people employ the technique of following individuals in the hope they will follow them back, only to then unfollow them minutes later. This is done to increase the ratio of followers to following which can look impressive. However, the chaces are that these people you’re scamming into following you are not the type of people who will engage with you, click your links, become leads and even potentially buy from you — especially once they realise they’ve been hoodwinked into following you. Instead trying to focus on growing your presence organically.
3. Overusing hashtags
Remember the phrase ‘less is more’, well it really applies here in the case of hashtags. A report from Salesforce revealed that tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. You’re better off including one relevant hashtag than overloading.
4. Automated messages
Often people try to make automated messages personal, but it is very clear that there’s nothing personal about sending a mass message to everyone who follows you. There’s no personalization token, no specific information used for each person. It’s just one generic message. Stay away from enabling these so you don’t get unfollowed by those who recently followed you.
5. Thou must reply to every tweet mentioning you
The new mantra for replying to tweets is that you should focus your time on replying to those who include a note or personalized the tweet in some way, — they took time to reach out to you, so you should try to do the same.
6. Only post during prime time
There is a lot of data out there on social timing, with many people thinking that 3pm on a Tuesday is the prime time to send out a tweet. But the data is not the be all and end all for your timing strategy. You’ve got to take into account what times your audience is on Twitter, and adjust your timing accordingly. It is worth considering global time zones when tweeting.
7. Redirecting tweets to all other social networks
Whilst it can seem easy to post on one social media platform and share to all this strategy is not ideal as the all require different posting strategies to get the most bang for your buck. Take that extra 10 or 15 minutes to publish to each network individually each day. If you’re gonna be on social media at all, you might as well do it right.
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